Customer story

TurboDebt built trust and boosted its conversion rate with Trustpilot

> 213 Mio.

Über 213 Millionen Bewertungen zu mehr als 893.000 Websitedomains wurden insgesamt bereits auf Trustpilot abgegeben.

> 213 Mio.

Über 213 Millionen Bewertungen zu mehr als 893.000 Websitedomains wurden insgesamt bereits auf Trustpilot abgegeben.

> 213 Mio.

Über 213 Millionen Bewertungen zu mehr als 893.000 Websitedomains wurden insgesamt bereits auf Trustpilot abgegeben.

Building trust through social media ads.

TurboDebt incorporated Trustpilot branding into their most successful Facebook and Instagram ads based on debt amounts and general cost per closed deal.

These ads are simple and straight to the point: “TurboDebt can help you without taking out a loan or declaring bankruptcy. Swipe up to see if your debt is eligible.” This also highlights the main pain points of their target audience.

Surprisingly, these social media ads worked well when targeting a cold audience (versus retargeting campaigns that focused on existing/warmer leads).

Despite seeing a slightly higher lead cost (about 40%), the ads with Trustpilot branding saw conversion rates nearly double — making this a highly effective strategy overall. 

Another interesting discovery: TurboDebt’s Trustpilot ads resonated with younger males (ages 25–44), who hadn’t been a primary audience in the past. This allowed the company to expand its marketing to a different demographic, opening up new prospects.

Working with a Meta sales rep to manage your digital ad spend is very helpful on Meta-owned platforms like Instagram and Facebook, but reps are sometimes wary of debt relief companies, so they often won’t work with them. Positive Trustpilot reviews help boost credibility so that TurboDebt can show its reliability as a company.

„Um bestmöglich den Bedarf unserer Investorinnen und Investoren abzudecken, ist Feedback elementar und sehr wertvoll für uns. Trustpilot ist dafür ein optimaler Partner, durch den wir dieses Feedback, auf dessen Basis wir unsere Abläufe kontinuierlich weiter optimieren, auf direktem Wege erhalten.“

Companisto

Beratungstermin vereinbaren

> 213 Mio.

Über 213 Millionen Bewertungen zu mehr als 893.000 Websitedomains wurden insgesamt bereits auf Trustpilot abgegeben.

> 46 Mio.

2022 wurden über 46 Millionen neue Bewertungen auf Trustpilot abgegeben.

62 %

In einer Umfrage 2021 gaben 62 % der europäischen Verbraucher an, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass sie bei dem jeweiligen Unternehmen einkaufen.

Boosting credibility on the TurboDebt website

TurboDebt uses multiple Trustpilot widgets across its website. The homepage has a section dedicated to customer reviews, and a custom version of the mini website widget displays the Trustpilot logo, trust score, star rating and total number of reviews. Real customer testimonials include key aspects about how these customers benefited from TurboDebt’s services.

The website also includes a dedicated customer reviews landing page that uses two varieties of Trustpilot review widgets. This assures visitors that others have had positive experiences with TurboDebt. Some of these positive reviews mention a representative by name, and that increases employee morale. In some cases, those representatives share positive reviews on their LinkedIn or other social channels.

Although TurboDebt has amassed more than 7,500 5-star reviews in about a year, not all the reviews are positive. The small number of negative reviews displayed shows visitors that the company is transparent, boosting the credibility of positive reviews. Depending on the nature of the negative review, TurboDebt brings up trends to the larger team so they can address the issue or reach out to the reviewer for more information.

Lastly, TurboDebt placed the Trustpilot review widgets beneath the form on its Apply Now page. By prominently displaying Trustpilot reviews, TurboDebt hoped to increase consumer confidence in its business at this pivotal moment in the sales funnel. It’s experienced up to a 14% increase in conversion rates since adding the review widget to its Apply Now landing page.

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